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London 2012: The new brand and logo

  • Post author By Kostis
  • Post date 04/06/2007
  • 4 Comments on London 2012: The new brand and logo

When I first noticed this in one of my feeds, I thought it was a joke. After visiting the official website of the 2012 Olympic Games I realised it was the real thing. The new brand cost £400,000 and it took one year of research. I’m sorry but I hate it. I think it’s ugly, ugly and.. ugly! I’d love to read your thoughts on this. Just for comparison, here’s the previous logo:

There’s an online petition going on to change the logo. At the moment, there are 13.286 signatures! Go and sign!

  • Tags brand, logo, london 2012

← Working out → The Bourne Ultimatum

4 replies on “London 2012: The new brand and logo”

decodingsays:
04/06/2007 at 22:40

OMG it looks like a joke! 🙁

Reply
gogosays:
07/06/2007 at 11:00

It is disgusting! A child could have painted it!

Reply
konstantinossays:
08/06/2007 at 18:47

Maybe I am the only person I know that I like this logo 🙂
It’s not superb but it’s modern and different and maybe this is what the designers wanted to achieve. Besides, everyone is talking about this logo since it has been revealed. No doubt, it will be one of the most remembered olympic logos after 2012 Olympics. And that’s a success =D

Reply
ÍÝï ëïãüôõðï London 2012 - pestaola.grsays:
16/06/2007 at 20:52

[…] [via] Tags: 2012, design, logo, london, london+2012 pestaola […]

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